Email2DB at Internet Retailing Expo 2012

Parker Software are getting set to the lift the lid on their latest edition of Email2DB which will include a number of service enhancements increasing the popular software's capabilities.

At Internet Retailing Expo 2012

Email2DB is used to automate business processes that occur when a business receives incoming messages and dynamically responds to things happening on the web, it used worldwide and customers include the likes of Xerox, Cisco, Adobe, Dell, BT, DHL and more. 

Email2DB Version 3 will be major release and will include further integration options with popular applications to include Microsoft SharePoint, Azure, Exchange, Dynamics CRM, Salesforce, Dropbox, Facebook and Twitter.

Why attend Apps World?

Top 10 reasons to visit Apps World  

1. Two days of action packed engaging content within 25+ sessions, across four tracks covering all aspects of the social media & apps ecosystem.
2. 100+ speakers from top names in the industry including 3. Unique opportunity to network with 4000+ attendees made up from leading industry representatives
4. Free to attend developers zone with 2 tracks – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps
5. Operator & handset track – gain insight from leading operators on the app market infrastructure and their app store business models
6. Marketing track – Discover how global brands and corporations are adopting apps and why these tools are the ideal platforms to build you brand
7. One day of TV Apps content find out about the evolution of TV apps, it’s predicted development and the impacts it has for operators, manufacturers and advertisers
8. Free to attend exhibition, with 50+ exhibitor we will be creating a arena of buzz from service & tool providers from across the sectors
9. Hear how developer and operator strategies are shifting in terms of achieving ROI and monetisation 10. A chance to discuss & debate the current industry conditions and the predictions for their futurehttp://www.apps-world.net/europe/

Hands-on and strategy: two social media events in London this month — NevilleHobson.com

If you’re looking for help with getting to grips with your social media marketing, or trying to understand the strategic aspects of social media for your business, there are two distinct events in London coming up later this month that you should consider.

Both are organized by Our Social Times,  Luke Brinkley-Jones‘ event company which has a good track record of offering social media learning events in the UK and US, and I’m speaking at each.

Social Media Marketing & Monitoring 2011
on Monday September 19 will bring together leading marketing experts, brands, agencies and journalists for an intensive one-day conference in London.
More than 20 speakers and presenters will help ensure that you get real value from your experience, with case studies, examples, Q&As, panel discussions and credible insights.
Topics we’ll be covering:

• Social Commerce – Innovative sales tools and techniques
• Location Marketing – Case studies and mobile apps
• Social Search – What it means and how to use it
• Social Media Monitoring – Influencer analysis and ROI
• Facebook – Sponsored stories, ads, apps and more
• Social Media Management – Dashboards and workflows
• B2B Social Media – Engagement and social CRM
• Integrated Marketing Campaigns – Offline, digital and social

 #SMM11 will include an exhibition space showcasing social media marketing tools and services. The ticket price of £195 includes lunch, refreshments and a handbook for the day, plus networking drinks at the end of the day. Reserve your place.

Social Media for CEOs
on Tuesday September 20 is a half-day strategic briefing for senior executives of large organizations. This unique event – the first of its kind in the UK – offers an end-to-end view of the benefits, and risks, of adopting social media across multiple departments within large organizations.
During this intensive morning session, we will cover topics such as:

• Social media business strategy
• Leadership and innovation: “The Social CEO”
• Enterprise social networking (internal communities)
• Customer engagement and advocacy (external communities)
• Brand and reputation management
• Talent retention and recruitment

 #socialceo will last from 9am to 1pm with a networking lunch until 2.30pm. Tickets are restricted to senior executives of companies with a turnover of £10 million or more. Attendees to date include senior executives from BT, Jobsite, IBM and Metro. Reserve your place (agencies or consultants should contact Luke before booking).
Hope to see you later this month.
Related posts:

• C-Suite perspectives on social media (they get it, sort of)
• Social media for CEOs: a different approach

via nevillehobson.com

The agenda for the a4uexpo London Performance Marketing conference and exhibition has been announced : Marketing News from Marketing Clout

http://www.a4uexpo.com/london/

Europe's largest Performance Marketing portal, affiliates4u, has released details of the agenda for the two day performance marketing conference.

The a4uexpo is set to take place at the Hilton Metropole in London on the 18th and 19th October 2011; giving affiliate marketers, entrepreneurs, merchants, start-ups and agencies the opportunity to get together and take part in various seminars and discussions about industry-relevant topics.

The a4uexpo is now in its 5th year and has become a key date in the affiliate calendar. This year's event has secured a wide range of high profile sponsors such as BT, Argos, eBay, Affiliate Window and Legal and General.

The complete agenda for day one of the a4uexpo London can be found here and the full agenda for day two can be found here.
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Agenda for a4uexpo London Announced with Key Speakers

The agenda for the a4uexpo London Performance Marketing conference and exhibition has been announced, with details of events that will take place on 18^th and 19^th October 2011 and information about key speakers and activities included.

Europe’s largest Performance Marketing portal, affiliates4u, has released details of the agenda for the two day performance marketing conference.

The Good, the Bad and the Ugly of Customer Service via Twitter | It's Digital Marketing

"HE RECKONS IF YOU CAN'T SEE THE TWEET IT DOESN'T EXIST"

What’s worse – not providing customer service or providing poor customer service?
That’s a question I’ve pondered recently as a consumer, whilst experimenting with utilising Twitter as a means of contacting brands when I’ve needed assistance. It’s been an interesting and varied experience, something we as marketers should consider for our own businesses.

LinkDirect has appointed Simon Hedges as its new business development manager

Birkenhead door drop marketing company LinkDirect has appointed Simon Hedges as its new business development manager selling the company’s services to publishers, advertisers and advertising agencies.

Hedges, 40, formerly spent 13 years at McCanns in Prestbury, latterly as the agency’s target marketing manager with responsibility for door drop campaigns with clients such as Aldi and More Than

His twin roles at LinkDirect are to enhance the company's existing sales operation and to raise its profile in general.