The 'Inspiring Oriental Adventures' campaign, created by Billington Cartmell, features video recipes using Blue Dragon products

The 'Inspiring Oriental Adventures' campaign, created by Billington Cartmell, features video recipes from chef Jeremy Pang, using Blue Dragon products, such as its Sweet Chilli dipping sauce.

The recipes can be accessed using the Aurasma smartphone app, by holding the handset device over the special promotional packaging.

Lucozade bottles - a new Augmented Reality venture through leading integrated agency Billington Cartmell.

Lucozade Energy, which recently launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – is keeping the campaign fresh and front of mind with a new Augmented Reality venture through leading integrated agency Billington Cartmell.

Working closely with Aurasma, Billington Cartmell exploited an innovative feature of the technology, cylindrical mapping, where the Aurasma app’s interface recognises the 3D surface of the bottle and augments it with exclusive video content – an industry first.

Once a smartphone equipped with the app is pointed at Plan B or Tinie Tempah’s limited edition bottle the design suddenly springs to life with the artist themselves directing fans to watch the ‘making of’ documentary with a simple touch of the screen.
See the video.

Jesse Basset provides 5 Golden Rules Of Blogger Outreach | Billington Cartmell

Posted by Jesse on Aug 16, 2011 in social media


Blogger outreach is becoming an increasingly common part of digital strategies as brands look to tap into this often influential group. Getting key bloggers on board for a particular brand or campaign helps you not only communicate with a targeted audience, but adds a credible voice to activity, as bloggers will write about brands as they as they see fit and in their own words.

However, you need to approach blogger outreach in the right way to be able to successfully engage with bloggers and to avoid it being a crass attempt to buy their time. Also with influential bloggers becoming wise to brand involvement, as they approached on an increasingly frequent basis, it’s more important than ever to play by their rules.

Here are the golden rules of blogger engagement that we have put together based on our experience and the latest thinking from the bloggers themselves.

Big Lamp Thinking / !NVENT / Dan Machen

Posted by Dan on May 20, 2011 in marketing | 0 comments

"If there isn’t a connective human idea at the heart of your work, then all the innovation in the world doesn’t matter"

Pixar is an inspiration to me. The reason for this is simple – for all their technological wizardry, the CGI geniuses at Pixar never forget one thing: if there isn’t a connective human idea at the heart of your work, then all the innovation in the world doesn’t matter.

This insight was gleaned right at the start of their company with Luxo Jr – their (now famous) first film about a big desk lamp and a little desk lamp playing with a ball.

What Pixar heard from initial audiences wasn’t, as had been expected, “How did you animate like that with computers?” No, what was overwhelmingly heard, was “Is the big lamp junior’s mummy or daddy?”

‘The best way to predict the future is to invent it’

INTRODUCING !NVENT – BILLINGTON CARTMELL’S DEDICATED INNOVATION TEAM

  ‘The best way to predict the future is to invent it’

(Alan Kay, inventor of the laptop)

Over the past 20 years, leading integrated agency Billington Cartmell – ‘Marketing’ Agency of the Year 2008, 2009 & 2010 – has continued to lead the way in supporting leading brands and how they engage with their audiences to drive results.

This continued ambition to deliver award-winning solutions and meet the challenges of the evolving marcomms landscape has led us to launch !nvent – a dedicated innovations unit to support clients such as Morrisons, GSK, Unilever and Carlsberg.

 
!nvent’s innovative influence on the agency’s creative product can already be seen in the latest

work by Billington Cartmell – to launch Carlsberg’s repositioning work for their new global campaign ‘That Calls For a Carlsberg’. Billington Cartmell supported the launch in the UK using 3D video mapping technology at Liverpool Street station and the - for the first time ever - on the white cliffs of Dover, the world’s largest 3D video mapping project which has already attracted more than 120,000 followers on YouTube in just over a week.

 

!nvent has also launched an innovation blog at:  www.bcl.co.uk/innovation

!nvent, will create incremental brand value through specific focus on key innovation areas such as mobile, social media, interactive video content and live media experience.

The !nvent team led by our Head of Innovation,  Dan Machen will also include creative planners, creative technologists, trendwatchers, digital producers and account team ambassadors.

 “Today’s communications landscape has evolved dramatically with consumers choosing to be connected in multiple channels simultaneously.  At best, consumers are only partially engaged by branded communications and we must innovate to meet that challenge. !nvent will help brand marketers embrace innovation by creating more connective new ideas and putting them in front of consumers via the most powerful multi-channel mix.

Our simple mission is “To create and maintain valuable new brand connections through innovations led ideas that matter.” says Dan.

Managing partner, Ian Billington comments:  “Billington Cartmell was launched and conceived as an innovations business 20 years ago. We aim to continue to build on this proven client thinking with even more radical and fresh solutions.”

For further information please contact:

Dan Machen on:  020 7471 1954

Dan_Machen@bcl.co.uk

       Billington Cartmell (BCL) is a leading independent marketing communications agency with a sales turnover of £30 million and more than 160 full-time staff.
·       Marketing Magazine has paid BCL the unusual tribute of voting it Agency of the Year for the past three years – 2008, 2009 and 2010.
·      The agency achieved a ‘One to Watch’ status in the Best Companies Accreditation for 2010 & ‘One Star’ status for 2011.
·      BCL’s blue-chip client list includes Unilever, Kraft, GSK, Carlsberg, Veolia, FuelCard, Orange, Aegon, Diageo, Morrisons & United Biscuits to name just a few.
·      In 2007, BCL struck an equity deal with Hutton Collins to provide inward investment for the agency’s ambitious expansion plans
·      Recent Award wins include:

               ·  Best Digital campaign for Unilever Peperami at the ANNA’s

               ·  Best Educational Campaign for Morrisons ‘Let’s Grow’ at the Global Green Awards.

               ·  IPA Grand Prix winner for Morrisons ‘Let’s Grow’

News from Billington Cartmell ...Lexus has recruited pop-star Kylie Minogue to be the face of its latest ad campaign

Japanese car brand Lexus has recruited pop-star Kylie Minogue to be the face of its latest ad campaign in an effort to attract younger drivers.The Toyota-owned marque has also signed a deal with the Australian singer to be headline sponsor of her world tour.

Under the agreement, devised by Billington Cartmell, Minogue will appear in TV and print ads backing the launch of Lexus' CT 200h model. The ad campaign, created by CHI & Partners, will roll out next month under the strapline 'Join the quiet revolution.'

Lexus director Belinda Poole said using Minogue would enable the marque to reach out to the 'new customers we believe will form the core market for the CT 200h'.

Billington Cartmell is also creating a series of online films featuring behind-the-scenes footage of Minogue's tour.

The launch of the CT 200h, a hybrid hatchback that goes on general sale on 11 March, is Lexus' first foray into the luxury compact vehicle category.

Morrisons ‘Let’s Grow’ takes top honours at Global Green Awards

 Client: Morrisons

Discipline(s): Integrated, Promotional, Retail, Planning
Campaign Date: September 2010

Let’s Grow is back, and this year it’s set to be bigger and better than ever before!

Billington Cartmell’s ‘Let’s Grow’ schools & community campaign for Morrisons has won a top award at the prestigious 2010 Global Green Awards.

Morrisons Let’s Grow is a highly successful national reward scheme that inspires children to live a healthier lifestyle through the practical experience of growing fresh fruit and vegetables within their school grounds. The idea is simple: for every £10 spent in a Morrisons store, customers receive one Let’s Grow voucher which is handed into local schools. Vouchers are collected and can be exchanged by schools for gardening equipment, seeds and tools, which are delivered in time for spring planting.

Since its launch in 2008, the scheme has inspired children all over Britain to have fun and get their hands dirty by learning how to grow their own fresh produce. To date, schools have received over £6.5million worth of equipment. In fact, more than two million pieces of gardening equipment and packets of seeds have been given away, including 40,946 hand trowels, 8,266 greenhouses and 53,792 pairs of gardening gloves!

Year 3 launched in stores on 6^th September 2010. This year, the vouchers are redeemable against an even bigger range of products, as living plants and a range of cooking essentials have been added to the catalogue – enabling children to benefit from the produce they’ve grown in a whole new way!  

via bcl.co.uk

5 simple rules for digital business survival Dan Machen, Billington Cartmell

5 simple rules for digital business survival - Daily Finance UK

Dan Machen is Creative Planning Director at Billington Cartmell

As far as the digital world goes – with dozens of digital resources, each requiring separate security details – I'm sure we've all experienced the feeling that we've already reached critical mass.

This notion is supported by a recent PCWorld study which revealed that 73 per cent of users were using the same password for their online bank sites to access at least one other website. 65 per cent used the same ID, and nearly half were lax enough to reuse both.    Dan Machen, Billington Cartmell