'Great British Brand Journalism' • Radio without rules .. Google launches “Play Music All Access” music subscription service | TheMarketingblog

'Great British Brand Journalism' • Radio without rules .. Google launches “Play Music All Access” music subscription service | TheMarketingblog

Roberto Mancini has been relieved of his duties as Manchester City Manager

Roberto Mancini has been relieved of his duties as Manchester City Manager

Events : Hear leading brands talking about their experiences in the mobile channel | TheMarketingblog

Events : Hear leading brands talking about their experiences in the mobile channel | TheMarketingblog

39-year-old Kate Moss goes completely naked for St. Tropez ad / PZ Cussons

39-year-old Kate Moss goes completely naked for St. Tropez ad / PZ Cussons

Hotcow designed and constructed a bespoke pop-up retail stand in Westfield London / Case Study from Hotcow | TheMarketingblog

Hotcow designed and constructed a bespoke pop-up retail stand in Westfield London / Case Study from Hotcow | TheMarketingblog

UK adspend hits £17bn in 2012 - the first time since 2007

                                                          

UK adspend hits £17bn in 2012 – the first time since 2007
Growth of 2.7% forecast for 2013 and inflation-busting 5% in 2014

London, 9^th May 2013: Advertising expenditure in the UK reached £17,172bn in 2012, up 2.3% on 2011 according to figures released today in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17,364bn).
AA/Warc’s forecasts for the next eight quarters show adspend continuing to grow, reaching a 5% growth rate in 2014, well ahead of inflation. Growth of 2.7% is expected in 2013.
The AA/Warc Advertising Expenditure Report is the definitive measure of advertising activity in the UK. As the only impartial source of quarterly adspend figures and forecasts, with both a total market and individual media breakdowns, it is considered the most reliable picture of the industry by advertisers, agencies and media owners.

 

 Report Highlights
·     Out of home advertising enjoyed a strong performance in 2012 as a direct result of an Olympic boost in Q3, but AA/Warc forecasts a decrease in 2013
·     National newsbrands saw a decline of -6% in 2012, with zero growth predicted for 2013 but +2.7% growth in 2014, driven partly by a strengthening economy plus a strong increase in digital adspend at +20.3%
·     It is the same scenario for magazine brands in 2014, where digital revenues will power overall growth of +1.1%.

Research : Fashion brands in danger – not listening to customers is bad for business / Richard Emmott, Attune Consulting | TheMarketingblog

Research : Fashion brands in danger – not listening to customers is bad for business / Richard Emmott, Attune Consulting | TheMarketingblog

How valid are the results of online campaigns? Anna Cremers,nugg.ad

How valid are the results of online campaigns? Anna Cremers,nugg.ad

IKEA turns weather forecaster and al fresco party planner in major direct campaign

- LIDA supports IKEA ‘Make more of your garden’ initiative with clever personalised campaign –

NEWS May 2nd 2013. With the hottest months looming, there's never been a better time to make use of the garden we take for granted. So IKEA are turning forecaster and outdoor event planner, with the help of direct and digital marketing specialist, LIDA, to help customers make more of their gardens.

When the sun shines, we’re never really prepared, so LIDA have created a series of clever, personalised weather-activated communications.

The latest campaign targeting IKEA FAMILY (loyalty customers), is designed to inspire them to transform their garden into a space to dine, wine, or unwind al fresco, as well as help them invite their friends over to make more of their outdoor space with them.

The campaign will include a mailer featuring a personalised weather forecast for each IKEA FAMILY member’s garden (see below). Meanwhile an online invitation tool and an online planner will help them make more of their outdoor space.

Personalised mailings are being sent to IKEA FAMILY customers with gardens this weekend (May 4-5). A total of 900,000 customers will either receive an actual weather forecast for their garden encouraging them to get outside and enjoy it. Or if temperatures will be below 14°C, they’ll receive a message playing on the truth that the weather can be pretty unpredictable in this country, but with the help of IKEA, you can still make more of your garden.

Competition Time : TheMarketingblog has five free copies of ‘Raindancing: why rational beats ritual’ up for grabs.

“Anyone who has seen the film Moneyball can see how by looking at the numbers as well as more traditional metrics, a failing baseball team became hugely successful” | TheMarketingblog

Competition Time : TheMarketingblog has five free copies of ‘Raindancing: why rational beats ritual’ up for grabs. It’s written by Glenn Granger, CEO ofmarketingQED.

Answer this simple question.  Which film is featured in the book?

Send your answer today to will@themarketingblog.co.uk and you could be one of the five winners

‘Raindancing’ businesses wasting millions, new book argues. British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data, according to Raindancing: why rational beats ritual, a new book published by Matador on 1 March.

The book, by Glenn Granger, CEO of marketingQED, contends that few businesses accurately use data to forecast or evaluate campaigns, meaning that ineffective marketing is leading to as much as 20 per cent of potential profits being missed.