Wednesday, 13 October 2010

World CRM expert Don Peppers to keynote at CIM Annual National Conference : Marketing News from Marketing Clout

Don Peppers, founding partner of Peppers & Rogers Group, will make a rare UK appearance at The Chartered Institute of Marketing (CIM) Annual National Conference on 21 October at the Grange St Paul's Hotel, London.

The one day event will feature a closing keynote speech from Don Peppers, one of the leading authorities on customer-focused relationship management strategies for business, as well as being an acclaimed author and a founding partner of Peppers & Rogers Group, the leading customer-centred management consulting firm.
Peppers will discuss the business impact of the social media revolution and how businesses both large and small can harness this new form of interaction to develop what he terms 'the hard currency of social interaction' � trust in a brand, or 'trustability'.
One of the key focuses of the conference will be digital customer relationship management, alongside a mixture of the latest academic thinking and practical engagement covering a range of themes.

World CRM expert Don Peppers to keynote at CIM Annual National ConferenceThe conference will be hosted by Sarah Montague, the TV and radio current affairs presenter, and will explore four core themes:
marketing strategy
internal engagement
social media
digital customer relationship management
 Other speakers confirmed for the conference on the four core topics include:
�         Professor Douglas McWilliams from the Centre for Economic Research, who will look at the key issues facing both the private and public sectors in Britain and the role marketing has in ensuring sustainable future growth.
�         Allan Evans, Partner at BDO LLP will demonstrate the role marketing has had in his organisation�s success.
�         Fiona Rogers of the COI and Brant Long of Jones Lang LaSalle will speak on internal engagement seen through the eyes of both the public and private sectors. 
�         Paul Doleman, CEO of iCrossing, will share his strategy for marketing through social media for Manchester City Football Club
Jon Fisher, director of events at The Chartered Institute of Marketing said: �Don Peppers� keynote speech will be a highlight of the conference, adding to the discussion and debate from the day across a broad spectrum of hot topics in marketing. This is a rare chance to see Don speak in the UK, and will give conference delegates a fresh insight on today�s marketing issues from a leading expert in the field.
�The Annual National Conference 2010 packs four distinct topics into one informative, educational and entertaining day; it is an opportunity for marketers to hear first-hand from the world's leading marketing experts and senior marketing practitioners.�
For more information and to book a place at the conference, please contact or 01628 427 340.
The Conference is eligible for seven Continued Professional Development (CPD) hours within the Institute's Chartered CPD Programme.

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