Friday, 5 November 2010

Social Media Insider : Using social media for lead generation

Regus recently experimented with using social media for lead generation. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies, a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Along with these social accounts, the “Win an Office” sweepstakes was a great source of leads, as well. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube( ). The one embedded above, for example, currently has more than 33,000 views. More…

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