Monday, 8 November 2010

WAX viral passes one million views - all organic

From the WAX blog…

Our viral video for Sony artists The Mentalists has broken through the 1 million views barrier
We totally missed it until a friendly client pointed it out to us. Nice one.
Needless to say that we are very happy with the result (and so is our client for sure).
It does not seem so radical anymore but at the time it was the first live performance on an iPhone. The video had international press coverage and not a penny was spent on seeding or promoting it.
Thanks to the team at Sony UK and to everyone who worked on it.
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