Monday, 3 January 2011

Desigual rewards undressed shoppers | My-Retail Media Blog

They braved the mild New Year temperatures to cash in as clothing company Desigual promised: ‘Come in undressed and go out dressed.’ The wacky idea from the company, who was started by a Swiss in 1984 but has its headquarters in Barcelona, seems to have been a hit for those in the mood for a cheeky deal.
But there was a hitch: only the first 100 punters who arrived at selected branches were given the free stash. At the Madrid store alone some 200 people queued outside ready to strip down to their underwear to take advantage of the shop’s winter sale offer. Read more on Daily Mail

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