by John Starr, Clareville Communications
“Every now and then a new service comes along that can genuinely help with creating effective campaigns.
Up to now we have been able to monitor other brands advertising both creatively and by expenditure. We can also watch and learn from what they are doing on the social networks.
This new monitoring tool lets us see what they are doing with their email campaigns. This is a revolution in the market. How better to learn and improve our own email communication copy and strategy than by seeing what our client’s competitors are doing and what they are doing most of and in real time. It won’t cut the sweat of our own creativity but will show us some very good indicators.”
0207 736 4022
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