Friday, 11 March 2011

Flowd becoming indispensable tool for artists to talk directly to fans : Marketing News from Marketing Clout

Marketing News: Flowd becoming indispensable tool for artists to talk directly to fans

News Release from: MarketingUK
Flowd,Armin van Buuren , location-based mobile application ,Markus Schulz

� Flowd, the popular location-based mobile app that brings music acts and fans closer together, today revealed that its user base has grown 500% and the number of signed artists has increased 1000% since its December launch.

Artists including DJs Armin van Buuren and Markus Schulz, UK pop stars The Wanted and infamous metal band Manowar, are using the platform to keep their fans up-to-date and promoting their upcoming concerts.

Taking Flowd to the next level, DJs Armin van Buuren and Markus Schulz have signed up to run a worldwide loyalty programme through Flowd for their upcoming gigs as artists can see the benefit of using Flowd to communicate with their followers. For instance, Armin van Buuren alone now communicates directly with over 1,800 fans who follow him on Flowd.

Flowd becoming indispensable tool for artists to talk directly to fans�We are incredibly pleased with how artists are beginning to embrace Flowd as their primary method of fan communication. From Armin van Buuren announcing that he�s about to become a father, Markus Schulz sharing the tracklist for his next album, and The Wanted publishing pictures of their fans� devotion, Flowd really is becoming a valuable mobile platform for famous music acts,� said Tommi Laitinen, SVP, Flowd.

HOW: Flowd is a location-based mobile application that facilitates conversations between music artists and their fans. Through Flowd, fans can keep up with their favourite act�s latest news and views, get behind-the-scenes gossip and photos and check-in to their gigs. Acts can also reward their fans for their loyalty.

REWARDS: Following the success of Armin van Buuren�s competition in Australia over New Year�s, Armin van Buuren and Markus Schulz have decided to continue to reward their fans who attend upcoming concerts worldwide. At each gig, fans following Armin van Buuren or Markus Schulz who check-in to their gigs in Flowd will automatically be entered into a competition to win exclusive fan merchandise.

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