Friday, 11 March 2011

Saab announces its headline sponsorship of a unique roaming pop-up cinema experience / Pearl & Dean and Carat Sponsorship


The Nomad, a joint venture between The Lexi Cinema and The Screen on The Green, is a unique roaming pop-up cinema experience, set to tour the UK. Throughout 2011, The Nomad will be bringing films to life in beautiful and unexpected locations both indoor and out, from castles to theatres, ballrooms to churches, via award-winning parks, country estates and many other stunning locations.  The Nomad’s carefully programmed film events will celebrate and enhance each venue along the way, showing an inspiring and eclectic range of films from classics, cult and noir, to mainstream guilty pleasures

As part of the package developed by Pearl & Dean and Carat Sponsorship, Saab will also be showcasing a series of themed film events, designed to embody and celebrate the brand’s ethos of Independent Thinking,

The first event will take place in Stevenage on 13th March with the Wizard of Oz, and throughout the year the events are expected to attract more than 130,000 film lovers. Carat Sponsorship and Saab will be working closely with The Nomad to jointly market these events using a variety of traditional and more unconventional promotion from guerrilla marketing to clean graffiti.

Andy Biernacki, National Communications Manager at Saab commented:
“Saab is delighted to support The Nomad pop-up cinema adventure in 2011. The Nomad is an exciting and engaging new way to experience cinema and aligns perfectly with Saab’s own culture of challenging convention, so we’re excited to be involved in this innovative new venture.”

Joe Copeman, Innovations Account Manager at Pearl & Dean adds:
“The Nomad is a tremendous vehicle to share the cinema experience and bring it to new and unexpected venues. Both Nomad and Saab share very similar brand values, making them the perfect partners. This is exactly the type of new opportunity that Pearl & Dean embraces, and we are committed to extending the cinema experience into new and exciting places.”

Sally Wilton and George Wood are co-founders of The Nomad. Sally adds:
“We’re delighted to welcome Saab as headline sponsor of The Nomad, a roaming pop-up cinema experience, dedicated to creating carefully crafted, inspiring and powerful film events. Combining a high aesthetic impact with a low environmental footprint - we can’t think of a more suitable partner than Saab. We’ve been really impressed with their commitment to supporting our adventure, and their commitment to having a little bit of fun along the way!”

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