SapientNitro has kicked off a new European advertising campaign for Foot Locker to launch their new exclusive range of Converse footwear - the retro styled Padded Collar Loopback.
The creative work from SapientNitro inspires the target audience by taking them along on a journey of discovery to a hidden, under-city world of the cataphiles. Driven by curiosity and creativity the cataphiles create their own world in the disused tunnels and catacombs that exist beneath the streets of several European cities.
This fully integrated campaign is being supported by a TV spot, OOH, online and in-store activity. The video can be viewed at http://www.facebook.com/footlocker.eu?sk=app_125623730843593