Wednesday, 29 June 2011

Gesture Controlled Window Displays deliver interactive onscreen content and promotions to shoppers that customers can control by using hand and body gestures

 
RETAILERS TO INTRODUCE GESTURE RECOGNITION WINDOW DISPLAYS

Two new interactive gesture recognition and augmented reality solutions are being launched today which allow retailers to promote and showcase their products and drive footfall into store, with attention grabbing window displays.

Hidden Creative’s Gesture Controlled Window Displays deliver interactive onscreen content and promotions to shoppers that customers can control by using hand and body gestures.  The experience is displayed on screen or projected directly onto windows and is designed to create interaction with consumers through shop-front windows, driving footfall into store or promoting deals and offers.

The Hidden Gesture Controlled Catalogue allows consumers to browse a catalogue using hand movements and navigate through visuals of their favourite products,  that are then displayed on screen.  The Gesture Catalogue allows customers to check stock, locate products in store and even make purchases.

Hidden is also launching its new managed service which gives retailers access to the agency development team that can create bespoke augmented reality and gesture recognition solutions tailored for individual retail and FMCG clients. 

These new launches fit alongside Hidden's existing retail technology products. These include a virtual changing room, which allows consumers to wear augmented reality clothes and a virtual optician’s store, which gives customers the ability to try on different styles of ‘digital’ glasses. 

Peter O’Brien, Operations Director at Hidden said, “These products are available here and now and in the next twelve months retailers across the UK will be using these types of gesture and augmented reality technology to acquire and engage with customers, drive footfall and run promotions. 

“The technology supports bricks and mortar retailing by driving customers into store but supporting online offers and promotions, helping to make traditional outlets more integrated with multichannel retail strategies.”

Hidden has delivered augmented reality and gesture recognition products for the likes of Channel 5, JCDecaux, ABB and the BBC.  To see the products in action visit 


For more information please contact Steve Leigh at on 07734 805 499 or email steveleigh@me.com


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