Would You Roll The Dice In The LivingSocial Taxi?
The LivingSocial company is known for their powerful daily deals service, but now as well known as Groupon… So it’s had to come up with lots of creative ways to get its message out in order to get people to pay attention. One thing it’s not short of is a large marketing budget and its latest campaign using a London Cab to have a little fun is a great way of getting the message out there.
Not only was the cab fully branded with its logos on the outside but when normal passengers entered the car they were told that they could either continue to their normal destination or spin a set of virtual dice to be sent to a new location where they would get to try one of the daily deals available on the site.
Most users were shocked at first and you would have to imagine that there was a lot of video editing done to make sure everybody looked happy and didn’t jump out but the people who did accept the deals all seem to have had a great time doing very random activities. The campaign is smart because it gets people using deals that they wouldn’t normally consider and actually enjoying them and probably talking about them to friends and suggesting the site to others.