Applied Intelligent Marketing (AIM), has recruited Rachel Rimmington as Head of Insight and Strategy

In a move designed to increase its business in the telecoms market, leading loyalty and reward specialist, Applied Intelligent Marketing (AIM), has recruited Rachel Rimmington as Head of Insight and Strategy.

Applied Intelligent Marketing utilises its wealth of consumer insights and experience to meet clients’ business objectives of acquiring and retaining valuable customers. The company already boasts telecoms giants Telefónica O2 UK and Telefónica O2 Ireland among its client portfolio, alongside other major brands including New Look, Avon, Monsoon and, more recently, Car Phone Warehouse.

Speaking of her new role, Rachel said, “Having worked client-side in the telecoms sector, I’m looking forward to being able to use this insight and experience to grow sales in telecoms and to seek opportunities for growth for AIM in a range of different markets.”

Chester-based AIM has been creating customer loyalty campaigns for over 10 years and has an exceptional reputation for delivering high perceived value lifestyle rewards. The dynamic team includes innovative marketers, a creative and analytical IT department plus a UK-based help desk delivering concierge services for client’s customers.

Joanna Kent, Joint Managing Director of AIM said, “Rachel’s appointment is fundamental to our strategy of expanding our service to the telecom sector. Successes with recent campaigns for O2 have shown that offering our extensive range of lifestyle rewards to end users has led to enhanced customer engagement, increased spend and greater loyalty in this highly competitive marketplace.”

Rachel has 15 years’ experience in the telecoms sector, working with two of the UK’s major network operators. Her most recent roles have included Loyalty Programmes Manager and Regional Head at O2, as well as previous positions at Vodafone.