Friday, 27 January 2012

Are you ready to sell in the digital era? / IRX 2012

IRX 2012 promises an unrivalled learning programme and training opportunities
Internet Retailing Expo (IRX 2012) has been enlarged for its second year to bring even more information, stimulus and capability together for an intense “Selling in the digital age” two-day event – taking place at the NEC in Birmingham, 21-22 March.

Over 2,600 visitors attended the first IRX in March 2011 (48% were etailers and 22% were multichannel retailers). In 2012, over 4,000 visitors are projected to attend and 150 leading suppliers to ecommerce and multichannel retailers will come together under one roof.
New for the 2012 learning programme is a dedicated M-Retailing conference track. On Day 2, the “Mobile and Social Commerce”, sponsored by Reevoo, will provide insight into the world of mobile and how it can be exploited - from customer behaviour and research, to industry trends and triggers to selling on the mobile, via social, apps, integration and data. Presenting companies confirmed to date include PayPal, Reevoo, Mothercare, Javelin Group,, Headsdcape, Sponge, nToklo, Eagle Eye Solutions and Virgin Business Media.

“There’s no other event in Europe that offers such a wide gamut of skills and capabilities to sell in the multichannel era,” said Mark Pigou, Show Director, Internet Retailing Events. “IRX 2011 was praised for its high quality delegates, highly targeted visitors, busy show floor and ROI generation. In 2012 we intend to build on this by delivering an even better mix of marketing with technology, logistics with customer-facing design, and mobile with in-store experience through our four conference tracks, free to attend workshops, learning sessions and demonstrations.”
“Customer Experience”

The other track running on Day 2 is “Customer Experience”, sponsored by Certona. Design, interaction, experience planning, usability, service management, customer touch points – and of course the data and analytical systems to collect, analyse and give insight – will form the basis of this new stream, focused on the customer’s experience. Presenting companies include John Lewis, Asda, Blue Inc, FACT-Finder, Certona, LCP Consulting and JD Sports.

The “Fast Track” and Enterprise” conference tracks will run on Day 1. “Fast track”, sponsored by Amazon Services Europe, will be an ideal learning and inspiration opportunity for people looking to make their first step (or first major commitment) to digital channels. Presenting companies include PayPal,, eSellerPro and Towequipe, Barnsley Football Club, Field Fisher Waterhouse LLP, ActivInstinct and Amazon.

In the “Enterprise” conference track, sponsored by Efficient Frontier, delegates will learn from the very best retailers on how to extract evermore revenue from an increasing customer base - by uniting channels, increasing relevance and coherence, and differentiating ourselves profitably. Presenting companies include Hitwise, De Vere, CBS Interactive and Shop Direct, Shutl, Jacques Vert, and eCommera.
Also new for 2012 is The Innovation Pavilion, which will provide an opportunity for suppliers
of services and solutions launched within the past 12 months to showcase themselves to Editors from Internet Retailing magazine and visitors on the IRX floor.


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