As part of AudienceScience’s continued expansion of its operations and portfolio of online targeting technologies into the Asia Pacific region, Colman will provide strategic and managerial leadership across the rapidly evolving Asia Pacific region as well as oversee account management, business development and agency outreach.
Accountable for driving the development and adoption of audience targeting technology amongst publishers, agencies and advertisers throughout the region Colman will work closely with existing country management to drive growth and enhance the AudienceScience offering.
“The Asia Pacific region continues to be a major growth market for AudienceScience, where the demand for audience targeting has gathered real momentum. There has been a marked increase in the number of publishers, advertisers and media agencies recognising its value and while we have been working with a number of leading players in Japan and Australia our client base has seen significant expansion since we first entered the market in 2010.
By strategically expanding our global footprint, we are continuing to meet strong global demand for our online targeting technologies, as well as further establishing ourselves as leaders in the market.
Asia Pacific and our customers in this region are extremely important to AudienceScience and Stuart’s role as Vice President, International will ensure that we have the best leadership in place to support the existing teams and to oversee our continued expansion efforts in this region.
We are confident that Stuart, who has successfully, lead and grown the European business, will continue to drive our Asia Pacific initiatives,” comments Jeff Pullen, CEO, AudienceScience.