Yomdel today launched the IRX Big Give by pledging to donate 10% of all revenue coming from new business won via the Internet Retailing Expo (IRX) that takes place at the NEC in Birmingham next week on March 20/21.
We are passionate about ensuring we do the right thing and this is never more important than now. We live in straightened times, budgets are being cut, and more and more people are struggling to get by. Yomdel has a long-term goal to donate 5% of profits to charity, but we thought the Internet Retailing Expo 2013 could give us a great opportunity to start making a difference.
The more we thought, the more we realised it could be a great thing if other exhibitors and sponsors at IRX 2013 could also get involved. We don’t want to target a specific charity, instead we’d like companies to come up with their own way of giving or contributing to worthy causes.
Yomdel is pledging 10% of its Internet Retailing Expo revenue gained over three months from new clients. Those clients will be able to nominate a charity of their choice and Yomdel will donate on their behalf. Other businesses joining the IRX Big Give may chose to support in any way they see fit. They may wish to help a local organisation struggling in the face of budget and funding cuts, they may support global causes or the plight of refugees in a war-torn or disaster afflicted place, or they may wish to donate their staff for a few days of work helping the community.
The organisers of IRX, those fine folk at Internet Retailing, have also offered help and a mailshot will be winding its way to all Internet Retailing Expo exhibitors and sponsors from Yomdel CEO Andy Soloman. Please do read and respond with any offers or suggestions. The more people get involved the more powerful our contribution.
Within a few minutes of going public with the IRX Big Give, Will Corry of The Marketingblog stepped straight in to promise 25% of revenue of any Marketingblog Package Plan booked by the end of March. He’ll also offer at least ‘four articles’ coverage to any other exhibitor who wants to be part of the IRX Big Give. Thanks Will.
Over here in Yomdelhurst we’ll be keeping a running tally of all pledges of help. Just get in touch and let us know what you intend doing to support IRX Big Give. Oh yes, and don’t forget to tweet under the hashtag #IRXBigGive.