Innocent Seeks to Engage Pots of Mobile Shoppers

Consumers buying any of innocent’s Veg Pots at Sainburys and Tesco outlets will be able to claim back £1 on these purchases / Shopitize

by Will Corry on April 9, 2013 in Apps, BIG Data, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Nuggets, Pinterest, Retail, Retail News, Twitter

Innocent Seeks to Engage Pots of Mobile Shoppers
All eight recipes of Innocent Drinks’ Veg Pots now featured in Shopitize’s Mobile Shopper Rewards service; brand joins platform to gain insights into consumers’ purchases at the checkout

Mobile shopping platform and innovator Shopitize (www.shopitize.com) today announces that innocent drinks (www.innocentdrinks.co.uk) is the latest brand to join its mobile shopper rewards service with all eight recipes of its Veg Pots being added to the unique smartphone consumer engagement platform.
Consumers buying any of innocent’s Veg Pots at Sainburys and Tesco outlets will be able to claim back £1 on these purchases after snapping their paper receipts using the free Shopitize app and uploading the digital version onto the Shopitize consumer engagement ecosystem for validation.
Launched thirteen years ago, innocent is the number one smoothie brand in the UK and across Europe. It sells natural, healthy products from smoothies in little bottles and big cartons to a refreshing not-from-concentrate juice range along with veg pots to provide healthy, quick and tasty meals. Each year, innocent donates 10% of its profits to charity, mainly to the Innocent Foundation, which funds NGOs in the countries where its fruit is sourced.
“Given the rapid and continued growth in smartphone usage in the UK, the Shopitize app offers us a great way to engage our consumers in store,” says Emilie Stephenson, innocent’s brand manager. “This new couponing service will give us insights into our consumers’ behaviours at the point of purchase and we are delighted to be trialling it.”
Graham Halling, commercial director of Shopitize, adds: “Gaining insights into the shopping habits of consumers is fast becoming central to the business strategies of brands and the fundamental role of Shopitize is to provide them with such key data.”
It’s the smartphone shopping revolution …
Following initial trials of the revolutionary mobile service with 15,000 savvy shoppers, results showed that regular users were getting up to 80% cashback on the RRP of featured products. The Shopitize app service then went mainstream in April and can now be downloaded by any smartphone user in Britain.
All savvy shoppers need do is visit their local supermarket and buy the products featured in the Shopitize app. Using the app, they scan the barcodes of the items on offer and then take snaps of their shopping receipts, which are then automatically processed and validated by the Shopitize mobile ecosystem. Cashback is then instantly credited to their Shopitize account for payout when they reach £5 credits.
Some 50 deals figure currently in the couponing service and more are added each week from brands that have signed up for the Shopitize service. These include Aunt Bessie’s, General Mills, Kellogg’s, Little Dish, Kraft’s Philadelphia with Cadbury and United Biscuits. All are gaining deep insight into the shopping habits of their consumers in near real time.
Apps

Shopitize app developers are constantly upgrading the app to ensure the perfect user experience.

Shopitize’s Android app can be downloaded at:  http://j.mp/ShopitizeGP
Shopitize’s iPhone app can be downloaded at: http://j.mp/ShopitizeiOS
About Shopitize
Shopitize aims to change the way consumers interact with the brands they love. The more consumers join and use the Shopitize mobile couponing ecosystem, the more its mobile shopping platform learns about consumers’ buying habits and the more sophisticated the exclusive deals they’ll receive, saving both time and money for consumers and the brands they love. Visit www.shopitize.com

About innocent:
Launched thirteen years ago, innocent is the UK and Europe’s favourite smoothie company selling natural healthy products in 15 countries and employing over 250 people across Europe.
Innocent’s mission is to make it easy for people to do themselves some good and to make it taste good too. In addition to pure fruit smoothies, their successful latest products – veg pots and an NFC juice range – fit with their mission of getting natural healthy products to as many people as possible.
As a business, innocent want to leave things better than they find them. This is reflected in everything they do from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. They donate a proportion of profits every year to charity, mainly to the innocent foundation, which funds NGOs in the countries where fruit is sourced.

Tags: Aunt Bessie’s, Cadbury, cashback, General Mills, Graham Halling, Innocent Foundation, innocent’s Veg Pots, Kellogg’s, Kraft’s Philadelphia, Little Dish, Sainburys, Shopitize app, Shopitize’s Android app, Shopitize’s iPhone app, Shopitize’s Mobile Shopper Rewards, smoothie brand, Tesco, United Biscuits Print article

via themarketingblog.co.uk