Shaping the Future of Loyalty Schemes in the UK
National consumer survey looks at what customers want from loyalty schemes of the future
It seems like not a day goes by without the announcement of a new piece of technology to help us stay connected to our friends, or brands 24/7; whether it’s to help us price check in store, or let our friends know where we are or what we’re doing. For some, change is the next logical step, but others remain resistant to, and fear interactions with, new technology channels.
When asked about interacting with new technology channels (e.g. mobile and social networks), only a fifth (21%) of the British public said that they liked to receive loyalty scheme offers in this way, and double that proportion said they did not (40%).
It seems like not a day goes by without the announcement of a new piece of technology to help us stay connected to our friends, or brands 24/7; whether it’s to help us price check in store, or let our friends know where we are or what we’re doing. For some, change is the next logical step, but others remain resistant to, and fear interactions with, new technology channels.
When asked about interacting with new technology channels (e.g. mobile and social networks), only a fifth (21%) of the British public said that they liked to receive loyalty scheme offers in this way, and double that proportion said they did not (40%).
The research[1], carried out by Ipsos MORI and customer interactions specialist, The Logic Group, is the third annual comparative survey into customer loyalty. Surveying over 2,000 adults this survey explores the who, why and where of loyalty in 2011.
