Yeo Valley’s new TV ad — the company’s first — is proving to be an internet sensation.
The two-minute ad, made by top music video maker Julien Lutz and featuring a cast of rapping farmers, has now notched up over 500,000 views on YouTube since it first aired during X-Factor last weekend. This made it Britain’s most watched ‘music video’ said Yeo Valley’s director of communications, Graham Keating, at last week’s Selling Organic Conference.
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