The agency won the account following a multi-agency pitch to deliver the advertising strategy and creative for both online and offline digital campaigns.
Hydro from Wilkinson Sword is set to invigorate the male grooming category with a world-first that puts skin care at the heart of shaving. Launching in the UK in October 2010, Hydro is being supported by a £20m marketing investment including TV, print and digital advertising
Feref has created a bespoke animation using 3D modelling to illustrate the product innovation and applied this across streaming ads. Along with home page takeovers, the digital ads will be used on digital escalator panels across the London Underground network.
Feref, whose client roster includes Disney, Codemasters and Findus Group has been working closely with the brand’s media agency, MEC.
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