Musto Hires Locker Room Media To Run Digital Marketing Strategy

Musto, the world's leading sailing and country sports clothing brand, has selected Locker Room Media to manage its digital media marketing. The company has tasked Locker Room with putting in place a digital marketing strategy to help support its first transactional website, www.musto.com, launched last year.

Established in 1965 by British Olympic sailing medallist Keith Musto, the business is recognised globally as the leading technical sailing apparel brand. For over 45 years, Musto has used its unrivalled insight into the demands of the sport to develop the most innovative and technically advanced clothing available to the sailing market. Musto went truly multi-channel in 2009, when it added a transactional website to supplement its 15 high street stores, several hundred stockists and mail order catalogue.


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via Ping.fm