Haygarth has been appointed to work on the PR campaign to promote organic food as part of an EU funded campaign which will officially launch in January 2011 and run for 3 years.
Their client, The Organic Trade Board, is made up of organic producers and organisations from across the industry and the aim of the campaign is to get people in the UK to understand the range of reasons and benefits in choosing organic. It is all about democratising organic and making it more relevant to people’s everyday lives.
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