BBH ambushes moviegoers with first-aid ad

BBH London ambushed a live audience of moviegoers in London with this stunt PSA on behalf of St. John's Ambulance emphasizing the importance of knowing first aid http://youtu.be/YiJjkNN3z5M

Popcorn from St John Ambulance is a hard-hitting film about first aid set in a London cinema. In Popcorn, St John Ambulance show the benefits of first aid and how accidents, like choking, can happen anywhere, and at any time. St John Ambulance want you to know that every year, 150,000 people die in situations where first aid could have saved them.

In most accidents, such as choking, effective first aid can often be the difference between a life lost and a life saved . For your free St John Ambulance first aid pocket guide text SAVE to 82727 or visit http://sja.org.uk/popcorn