Reebok has created a live interactive digital billboard with Pussycat Doll, Nicole Scherzinger

Reebok has created a live interactive digital billboard with Pussycat Doll, Nicole Scherzinger,  to launch its new ZigTech trainer in the UK.

Scherzinger interacted with the public via a live stream on Ocean’s full-motion digital billboard at Westfield London, in a PR stunt devised by M&C Saatchi Sport & Entertainment.

The star appeared in front of the Ocean screen for an open photocall before being taken to a private area where she modelled the ZigTech trainers and interacted with the public via two way cameras attached to the digital billboard. http://goo.gl/wWoJs