In this fuller version of the money mapping video, Iain Lovatt of Blue Sheep explains how the tool can revolutionise customer engagement.
Money Mapping is a modelling tool, developed uniquely by
Blue Sheep®, which can take traditional segmentation (industry, size, location) and build it into a simple four dimensional table that redefines your customer segments, allowing you to deliver more new business from less marketing effort.
Blue Sheep Limited / T +44 1242 545300 / F +44 1242 545301 E baa@bluesheep.com
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