Social Media Predicts GRAMMY Award Winners | Meltwater Group Analysis Blog

The 53rd Annual GRAMMY Awards are right around the corner and the social media conversation is loud with predictions of this year’s winners.

The GRAMMY awards have often been criticized in the past for allowing only a select group of recording industry experts to choose the winners. So, Meltwater wondered if the public were to choose the winners right now, who would take home the trophy?

We used Meltwater Buzz to track social media conversations around the top three GRAMMY award categories (Best Album, Song and New Artist) since nominees were officially announced on Dec. 1. “Winners” were based on the volume of mentions and sentiment of the social media community across blogs, microblogs, social networks, comments, message boards, videos and Wikipedia.

And the GRAMMY goes to…

Bieber Fever! It’s no surprise that teen sensation Justin Bieber topped the charts for Best New Artist with nearly 50,000 mentions – Bieber has over 7 million Twitter followers. 2010 has shown to be Eminem’s come back year after taking five years off from the music scene.

With nearly 4,000 nods from the social media sphere for his new album “Recovery,” Marshall Mathers is in the lead for Album of the Year. The name says it all: “F*** You” by Cee Lo Green proved to be one of the catchiest tunes of the year, and Gwyneth Paltrow’s rendition on FOX’s hit show Glee made it that much more popular, which is why its winning the public vote for Record of the Year with nearly 5,000 mentions.

It’s fascinating to see who’s leading in the eyes of the public prior to the show! Who do you want to win?