SoLoMo is a current acronym for 'Social Local Mobile', reflecting the maturity of mobile from a technology and device into a full part of the customer's expectation and experience. "Social" is important since not only do people speak to other people via their mobile phones, but the use of social media is far greater via mobile devices than via the desktop. "Local" reflects the 'grounding' of the mobile experience in current or chosen locale (via maps, GPS and directories) while "mobile" reflects the everywhere, anytime aspect of customer experience. From the underlying technology to customer engagement strategies, via vouchering and promotional technical to behavioural insights, this conference will bring SoLoMo to life - and show how we can rapidly adopt and exploit this trend. | 
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Agenda | | 10:30 | Chair's introduction | | 
| Paul Skeldon, Editor and Conference Director
of SoLoMo, M-Retailing and author of the
book M-commerce
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| 10:30 | What do consumers actually want from mobile? | | 
| Mike Davies, Sales Director, UK and Ireland, PayPal
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| 11:00 | Starting the mobile journey | | 
| Martin Gill, Principal Analyst - eCommerce and Channel Strategy, Forrester Research
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| 11:30 | Time to take tablets | | 
| Mark Inskip, UK managing director, GroupFMG
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| 12:00 | Delivering mobile with all the toppings | | 
| Steve Ash, IT director, Pizza Hut
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| Phillip Clement, Sales and marketing director, Bemoko
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| 12:30 | Dedicated mobile social followers of fashion | | 
| Robert Moss, CMO, SecretSales
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| 13:30 | Afternoon keynote - How to Win in a Mobile First |
| 14:00 | On the money | | 
| David Warr, Owner & MD, Cooper & Co
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| Matthew Robins, MD, Webreality
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| Chris Newell, CEO, ImpulsePay
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| Mike Davies, Sales Director, UK and Ireland, PayPal
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| 14:30 | Fighting show rooming with show rooming | | 
| Glen Richardson, CEO, justbought.it
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| 15:00 | Closing keynote: Tying it all together | | 
| Nick Darby, Multichannel Retail Manager, C&J Clarks International
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| Neil Marshall, Group Sales Director, NearMe
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Internet Retailing Events Ltd., Bridge House , Orchard Lane, Great Glen , Leicester , LE8 9GJ
Tel: +44 - 020-7933 8999 | Fax: +44 - (0)207 692 5575 | Email: info@internetretailing.net |
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