News about Rod Duncan / Adfonic / hybris / Collinson Latitude / Janet Titterton / Brand Potential / Julie Needle / PRODIR UK

Your latest marketing nuggets 

from theMarketingblog  

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412  will@themarketingblog.co.uk

Adfonic continues global expansion with launch of Asia Pacific operations and new US West Coast offices

Global mobile advertising marketplace Adfonic today announces significant milestones in its global expansion plans with the unveiling of new local operations in Singapore and San Francisco. The company is already driving over 8 billion and 12 billion ad requests in the Asia-Pac and US regions respectively. In addition, the company has released its latest growth metrics which demonstrate continued rapid growth and demand for mobile display advertising.

Collinson Latitude's latest trend report, 'Making your loyalty currency irresistibly valuable everyday' now published

Collinson Latitude is calling on the travel industry to embrace evolving technologies and reignite their loyalty programmes.

Travel industry loyalty reward programmes have seen a 31% decline in active participation since 2007*. On average, only a third of loyalty programme members regularly redeem their loyalty currency, leaving many customers cold to their brand's programme.