WORLD’S FIRST MARKETING AGENCY FOR BELIEF-DRIVEN BRANDS LAUNCHES
Duncan Gray, Elly Woolston and Steven Dodds unite again to convert brands’ social conscience into profit
This week sees the launch of brand new agency, {united} - the world’s first belief-driven marketing agency. Backed by The Involve Marketing Partnership, (formerly the Direct Marketing Group), {united} has been founded by BHWG and Proximity London founders Duncan Gray and Elly Woolston, along with their former BHWG colleague Steven Dodds.
The new venture will work with brands that are not JUST for profit, but those who want to combine commercial success with playing a positive role in society and serving customers who want to live their beliefs. {united} plays on a brand’s convictions as precious marketing assets, and encourages consumers to be fully involved with brands rather than just engaging with their products. The agency will prepare brands for a ‘brave new world’ by developing creative solutions to marketing problems that are both effective and measurable.
{united} is already working on a number of projects, helping to build momentum and energy for belief-driven brands who have already recognised that {united} can unlock a huge part of their potential by delivering a fresh approach to their communications strategies.
