How to dramatically increasing engagement and conversions with right-time, event-triggered email marketing | StrongMail

New StrongMail Resources Help Email Marketers Boost Campaign Performance by 600%

May 2011 whitepaper and webinar provide a playbook for dramatically increasing engagement and conversions with right-time, event-triggered email marketing

Redwood City, Calif., May 10, 2011 – StrongMail, a leading provider of online marketing solutions for email marketing and social media, today announced two new resources that will help email marketers boost subscriber engagement and conversions with right-time, event-triggered email marketing. Delivering on the true promise of direct marketing, right-time email marketing is defined as delivering a relevant message to the right person at exactly the right time.

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Email Marketers’ Misleading Metrics Count Email in Spam Folders as Delivered

Email Marketers’ Misleading Metrics Count Email in Spam Folders as Delivered

European marketers measure success as ‘delivered minus bounced’ rather than emails that actually reach consumers’ inboxes. New inbox placement guide advises marketers on implementing email best practice.

Many European marketers are counting marketing emails that end up in spam folders as delivered messages.

Rather than monitoring inbox placement rates – which provide marketers with the actual number of emails being delivered to consumers’ inboxes – marketers are using a delivered rate metric, which counts emails that reach consumers’ inboxes minus emails that bounced back to the sender. This method does not take account of emails being delivered to spam folders or being blocked at ISP level and disappearing completely.