affilinet, the specialist affiliate marketing company, today announces research on the preferences of UK online publishers, analysing the way they monetise their sites through online advertising.
The research reveals that publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising. This was followed by retail brands, which were favoured by 60 per cent of publishers and then finance brands, which 44 per cent of publishers were interested in featuring.
affilinet's findings also show that the UK online publisher base was optimistic about growth in social media marketing, with 85 per cent planning to expand these activities this year .
