Storytelling In Business

There's a car dealer called John Hughes.
While he's in the backwater city of Perth, he owns one of Australia's largest car dealerships, has sold 400,000 cars and is worth $200 million.
Each week, John (who is 75) publishes a double-page-spread in the press of testimonials from satisfied customers. Not a car in sight. Simply praise from customers for the service provided by his staff.
While this is smart advertising it also has another, equally important function: it demonstrates to his staff that they are appreciated, by both customers and John.
Here's John's story.