LeadGenerators Site Conversion Analysis -
Caravanning Club
The Graphic Communication Challenge
'A picture is worth a thousand words', or so goes the old adage, and never has this been more relevant than in the world of online marketing. Websites with a good mixture of images, texts and headings more effectively convey what they are offering, whether it's a camping holiday in Spain or a lobster supper in Marmaris. Sadly we too often see pages where this message is unclear, and this is certainly the case with the Landing Page for motorhome holidays on the Camping and Caravanning Club website. To this end we decided to take matters into our hands and give the site a makeover in four simple steps.
The Client
The world's oldest and largest club for all forms of camping, including caravanning, the Camping and Caravanning Club has over 500,000 members. It provides a wide range of services, from technical advice to access to the best camping sites across the UK and abroad. The club also arranges international camping and caravanning holidays, either by taking members on escorted tours or facilitating independent travel.
