Apollo and Showcase have joined forces with Empire Cinemas to be part of the brand-new, bigger and bolder Escape magazine / Summersault Communications

National cinema chains Apollo and Showcase have joined forces with Empire Cinemas to be part of the brand-new, bigger and bolder Escape magazine. The bimonthly free cinema magazine will now go to all Apollo and Showcase cinemas across the UK, as well as original client, Empire cinemas.

The 36-page publication is distributed to 50 cinemas throughout the country, with each cinema chain receiving 100,000 copies. This is the first time the three companies have worked on a joint customer publication.

Escape is published by communications specialist Summersault Communications. It provides readers with film reviews and previews of forthcoming releases, as well as interviews and competitions. The magazine also includes pages dedicated to Showcase, Empire and Apollo, which each company uses to convey their own messages for customers.