Melissa Littler, marketing director, BrandAlley giving insights into the strategic planning required for a successful operation such as BrandAlley

On Day 2 of the Internet Retailing Expo this March, Melissa Littler will be speaking at the Evolution Conference, giving insights into the strategic planning required for a successful operation such as BrandAlley.

With speed to market being the essence in a private sales model, online retailers of all kinds can learn from the experiences of BrandAlley’s product journey.

Aimed primarily at women, private sales fashion site BrandAlley.co.uk launched in January 2008, selling luxury goods at up to 70% discount. The company quickly expanded into menswear, homewares and beauty. In the last three years its membership has grown to over two million. “It’s grown simply because we offer fantastic brands, amazing prices and represent exceptional value to our members,” says marketing director Melissa Littler. “We only put a sale on if we have a good range of sizes to suit our members and good depth of stock. This, our range of lifestyle brands and our creativity in how we take our business to market is what stands us apart from our competition.”