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| Nigel Cooper, |
Why common sense?
If you are now expecting a stream of technical textbook sound bites look away. By far the most important quality for any B2B marketer in 2011 is common sense.
In fact the most important quality for any employee in 2011 is common sense, and I would personally argue that the same was true in 1971, 1981, 1991, 2001 and will still be true in 2021.
Now we’ve got that out of the way let’s get back to the question, “Is there a difference in the B2B marketer from now compared to five years ago? In a word: no! Other than learning how to use the latest piece of technology - which is by the way another historical and future constant from the fax, to the mobile, to the internet to twitter and whatever comes tomorrow, most of which comes from the likes of Apple and Microsoft and is designed to be user friendly, I don’t think the basic B2B skill set has changed much.
In fact the most important quality for any employee in 2011 is common sense, and I would personally argue that the same was true in 1971, 1981, 1991, 2001 and will still be true in 2021.
Now we’ve got that out of the way let’s get back to the question, “Is there a difference in the B2B marketer from now compared to five years ago? In a word: no! Other than learning how to use the latest piece of technology - which is by the way another historical and future constant from the fax, to the mobile, to the internet to twitter and whatever comes tomorrow, most of which comes from the likes of Apple and Microsoft and is designed to be user friendly, I don’t think the basic B2B skill set has changed much.
