Are you looking for 'quality' information and 'fresh' news about Social Media Marketing?

Are you looking for the best source of 'fresh' news about Social Media Marketing? There are some UK portals / sites you should seriously consider ‘following’

One of them is this site which you are currently reading.. the other one is http://marketinguk.posterous.com/

If you want an informative and enjoyable overview of UK marketing try these two sites
http://www.themarketingblog.co.uk/
http://www.marketinguk.co.uk/

Enjoy all of them and if you want to make use of them to carry your latest marketing success stories etc. then send them to me and I will do my very best to use your material  Will Corry 01784 434 412 will@themarketingblog.co.uk

The Dawn of the Social Consumer | Fast Company

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Check-in
Group buy
QR code scan
Augmented reality
RFID
What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about how physical and online stores can integrate the social graph into the shopping experience right now. The possibilities are limitless and we can introduce everything today.

From online to offline to online again, social consumers are checking into businesses, fusing online and offline engagement and influencing behavior and decisions in the process. These increasingly important acts of social exchanges are gaining in value and delivering benefits for both sides. As a result, social consumers now expect to be rewarded for their role in the socialization of your brand ... and rightly so.
Rumors are already swirling that the recently launched Facebook Places geo-location service will soon encourage businesses to offer deals in exchange for check-ins.