Linked Influence / Who else wants to create long-term engagement and ROI from an integrated social media approach?

Want long-term engagement and ROI from an integrated social media approach?

Let us help you fill in the blanks

Adding or swapping in social media initiatives will impact .............by ...............extent over...............................time frame. And when this happens the added value for the business will be £...........................which will give me an ROI of .............

TheMarketingblog’s Social Media ROI Plan using LinkedIn Group sites is now producing solid results for businesses like yours. The simple objective is to create long-term engagement and ROI from an integrated social media approach using the power of Marketing Clout, Linked In Group Sites and theMarketingblog

Talk to us about how it could give you a foothold in the Social Media Stakes and how it could make a worthwhile impact on your bottom line for the rest of this year and into 2012. 

Call Will Corry for a preview of how your people could harness the social media stratosphere.
Call today 01784 434 412 will@themarketingblog.co.uk

Creating long-term engagement and ROI from an integrated social media approach using Marketing Clout, Linked In and theMarketingblog

Want long-term engagement and ROI from an integrated social media approach?
Let us help you fill in the blanks
Adding or swapping in social media initiatives will impact .............by ...............extent over...............................time frame. And when this happens the added value for the business will be £...........................which will give me an ROI of .............

TheMarketingblog’s Social Media ROI Plan using LinkedIn Group sites is now producing solid results for businesses like yours. The simple objective is to create long-term engagement and ROI from an integrated social media approach using the power of Marketing Clout, Linked In Group Sites and theMarketingblog
Talk to us about how it could give you a foothold in the Social Media Stakes and how it could make a worthwhile impact on your bottom line for the rest of this year and into 2012.  Call Will Corry for a preview of how your people could harness the social media stratosphere. Call today 01784 434 412 will@themarketingblog.co.uk

The Business of Influence : Let us help you fill in the blanks - create long-term engagement and ROI

Let us help you fill in the blanks

Adding or swapping in social media initiatives will impact .............by ...............extent over...............................time frame. And when this happens the added value for the business will be £...........................which will give me an ROI of .............

TheMarketingblog’s Social Media ROI Plan using LinkedIn Group sites is now producing solid measureable results for businesses like yours.

Talk to us about how it could give you a foothold in the Social Media Stakes and how it could make a worthwhile impact on your bottom line for the rest of this year and into 2012.  Call Will Corry for a preview of how your people could harness the social media stratosphere. Call today 01784 434 412 will@themarketingblog.co.uk
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Philip Sheldrake's The Business of Influence is a useful contribution to the literature on PR, marketing and social media - but above all it adds to the literature on measurement and evaluation.

So how can we measure influence? Sheldrake is broadly impressed with Klout's approach - except that it only works for Twitter and ignores email, blogs, Facebook and other social media engagement.

The point about complexity is well made when he contrasts the simplicity of media evaluation in 1991 with the challenge of media monitoring and evaluation in 2011: