A new book celebrating the 100-year history of the Chartered Institute of Marketing (CIM) is being published next month.
The book, The Marketing Century: How Marketing Drives Business and Shapes Society (published by John Wiley on March 10: £19.99) charts the evolution of marketing and follows the history of the CIM from its establishment in 1911 as the Sales Manager’s Association to its position as a global marketing body, promoting education, development, knowledge and insight among some 50,000 members worldwide.
Introduced by CIM chief executive Roderick Wilkes, the book is edited by Jeremy K Kourdi, who brings a précis of his book here.
TheMarketingblog has organised a special pre-publication price £12.50; plus free postage in the UK. Ring CIM: +44 (0)1628 427427.
'The Marketing Century (published by John Wiley) will mark the CIM's centenary.
