O2 in the UK today announced that it is to appoint Claire Valoti as Managing Director of its media business, a division of Telefónica UK, effective 3rd January 2012.
Valoti will have full P&L responsibility for the O2 Media business, evolve the proposition while continuing to drive thought leadership, innovation and growth in the mobile advertising space. Since the launch of O2 Media in 2008, the company’s offering has developed to ensure a brand’s message gains the attention and engagement it needs through personalised targeted messaging, whether text, location or offer-based. The O2 More permission-based messaging service now has over six million customers and has worked with many UK leading FMCG brands.
