Recently, we had the opportunity to speak with Ric Pratte, the Director of Meltwater Buzz.
Meltwater recently acquired JitterJam a CRM and monitoring company to augment their currently highly competitive analytics product line and strengthen their social media presence and anlytics side of the business. Here is a snap shot on how Ric believes the industry is moving.
The Social Soapbox – What do you do as a company?
JitterJam is a social business platform, a brand monitoring and consumer monitoring company that builds community and development. We do integrated marketing reach out’s and targeted marketing to said communities. It’s a way to not only be listening to what is happening in the market place but become part of that community and engage.
