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A US survey found that nearly half of people now watch online videos every day, with 70% of videos less than 5 minutes. It also found "42% of video is consumed at the workplace in “snackable,” shortform communication"
When you also consider the millions watching catch-up TV and the 2 billion videos watched daily on YouTube, it’s no secret that online video is hot.
With Google now including links to videos in its search results, video is becoming a key medium through which people are finding product information and answers to questions. This presents a golden opportunity for marketers.
