NEW YORK - Attended by red-clad vixens sporting iPads and high heels, Richard Branson announced the launch of Project, a high-end lifestyle magazine specifically designed for the iPad. Featuring a video cover, user-generated content and customizable features, Project seeks to combine modern crowdsourcing with old-style reportage to create a new, hybrid product.
The magazine will cover the topics of design, entertainment, entrepreneurship and technology. The inaugural issue, already available for $2.99 from the iTunes store, features an interview with Jeff Bridges and a guided tour of Tokyo. However, unlike regular magazines, the Jeff Bridges story features video and audio, and the Tokyo story uses Google Earth to give a virtual expedition.
