Are you engaging with your customers on an emotional platform? Like 9 out of 10 marketers practicing today, the answer is- probably not.
Making scents of brand building – an introduction to scent marketing.
Traditional communications solutions no longer work and yet we are clinging on to them desperately for lack of an understanding of an alternative model. Today’s average child lives in a frenzied communications world. Each year he or she is exposed to 86,500 TV ads. Based on an average life expectancy he or she can “look forward” to a total of 2,000,000 ads – that’s equivalent to 8 hours each day for 7 days a week for 6 years of his remaining life.
