Crayon Ci's services and products will remain unchanged: data planning, analytics and media planning and buying. They will continue to be headed up by Managing Partner, Richard Davies. Matthew Brown, CEO of Crayon (pictured) said “To re-brand Acquity under the Crayon umbrella makes absolute sense. Crayon Ci is a fully integrated offering of our business and we want the name to reflect that”.
Together, the two agencies will have an estimated combined turnover of £20 million. http://bit.ly/ayTLX4