Tuesday, 26 October 2010
When I saw this, I immediately thought of Eva Herzigova’s legendary ‘Hello Boys’ ad campaign for Wonderbra
As PR jobs go, this has got to be one of the best out there at the moment. Yeah, yeah. I know what you’re thinking. You’d be wrong.I’m going to cite the well-known ‘Playboy Defence’ here: I didn’t rate this for the pictures, it’s all about the content. Honest.
Of course. the image of a willowy model in her undercrackers was what stopped me. Particularly in the po-faced job pages of PR Week.
When I saw this, I immediately thought of Eva Herzigova’s legendary ‘Hello Boys’ ad campaign for Wonderbra – and just about anything PR-wise from Scottish entrepreneur, Michelle Mone. And therein is the real gold, from a public relations point of view. Some ambitious, young PR go-getter is about to be handed a gilt-edged opportunity to run amok in the coverage equivalent of fields of clover.