Wednesday, 20 October 2010

A brilliant performance by "Wilson" - new campaign for Lotto New Zealand


The new campaign for Lotto, via DDB New Zealand, is spearheaded by two and a half minute commercial featuring a touching story of sailor Russell and his loyal dog Wilson who discover on the My Lotto site that their regular Powerball ticket is the big one!

Now all they need to do is get home. However, fate has other plans. Combining strong storytelling, a sprinkling of exotic locations and a brilliant performance by "Wilson" this is an epic tale of incredible loyalty at its best.
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