Tuesday, 23 November 2010

Mobile is the one tool that everybody has...


http://goo.gl/lhceQ

Google Goggles marketing experiment in taking brand marketing to a new level. Google Goggles partnered with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web.

Which means they have “Goggles-enabled” some of their print ads, movie posters and other media. So when users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
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