Coca-Cola says marketing key to growth | News | Marketing Week

Coca-Cola says marketing key to growth News Marketing Week

Coca-Cola’s chief executive says marketing will play a key role in “defining new growth opportunities” for the rest of the decade.

Muhtar Kent, chairman and chief executive officer of the Coca-Cola Company, was speaking as the soft drinks giant reported “strong” worldwide revenue growth of 5% to $8.4bn (£5.34bn) in its third quarter.

Kent says that the performance proves that it, alongside its bottling partners, “are executing with excellence around the world”